It allows our clients to select target markets for campaigns. The data is actually used by marketers to learn more about customer and to create specific offers.
Novatin’s has been gathering data for a long time and has become expert in database marketing. It allows our clients to be able to find new customers in a cost-effective and time-saving way using DM (Direct Mails), EDM(electronic Direct Mails) or telemarketing. These results can be gauged easily and provide a clear view of the marketing promotion' s efficiency.
Why would you run an electronic Direct Mail (EDM) campaign?
1. E-marketing is less expensive than other media investments (Direct Mail,
printed newsletter).
2. It is easy to calculate the exact Return On Investment (ROI) and can be
very high if done in a proper way.
3. It is instant. An email arrives very quickly (few seconds or minutes).
4. It lets the advertiser send the message to its audience, where a
website waits for customer to visit it.
5. It is very easy to track. It is possible to track end users via read-
receipts, bounce messages, web bugs, etc. It can be used to gauge the
customers’ responses, and it correlates marketing with sales.
6. It is possible to generate automatic and affordable advertisements
campaign.
7. E -marketing is “green”: it is paper free.
Novatin’s EDM campaign can be used for:
-- EDM invitation
-- E-Publication
-- Advertizing
-- Online Survey